Does Population Growth Affect Economic Growth? Essay

Population growth has its own effects on economic growth of a country, which can be negative or positive first we will look in to the negatively effecting factors of population growth: 1) Due to increase in Population Consumption Increases, which will decrease, GNP/GDP and Imports will increase and Exports Fall down Budget Defect is the result and the prices mount high. 2) Miss Use OR Over use of Natural Resources. Due to increase in population Man to Land Ratio decreases. As land is inelastic, one cannot increase the amount or supply of land. 3) Raw-Material or Primary Goods are used or processed directly or indirectly which produce finished goods and yield residues some of it is recycled and some is disposed to nature, which effects it negatively. Therefore, when more and more people depend on land there are more chances of the damage accruing to ecosystem. 4) Effect on PCI, if the population growth does not match the labor force there is a negative effect on PCI. 5) Population Growth and Standard of Living, as increase in population leads to more consumption. ALTERNATIVELY, there are more mouths to feed which effects the standard of living. 6) Population and Agriculture, the pressure on land increases and increase disguised unemployment. 7) Population and employment, unemployment increases due to increase in population. 8) Population and Social infrastructure, pressure increases, as one Doctor has to attend more and more patients similarly in other fields also. 9) Population Increase decreases Capital Formation. 10) Population Increase results in Brain Drain. 11) Population Increase negatively effects Environment as urban slums increase.

Core Issues in Crime and Punishment Essay

Jimmy Boyle’s autobiography A Sense of Freedom (1977) gives a very interesting and honest insight into his life of crime and incarceration. The autobiography, written from inside prison, is according to Boyle an attempt to warn young people that there is not anything glamorous about crime and violence. It gives a full narration of his life from a very young age, with a detailed insight into his childhood, experiences of petty crime, approved schools and borstal, right through to his adult experiences of more serious crime, violence and adult prisons, including his interpretation of the Penal System. Reading this autobiography I aimed to remain detached from the author and seek to create an independent analysis of his criminality. The definition of ‘autobiography’ according to AskOxford (2010) is ‘an account of a person’s life written by that person’; this suggests that in analysing the author’s criminality throughout the book one should not forget that it is written from the author’s perspective and memory and should not be taken purely on face value. With this in mind I intend to apply criminological theories to Boyle’s autobiography with an aim to distinguish which criminological theory most effectively seeks to explain his criminality. Moreover, in doing this I expect to illuminate the criticisms involved within these theories. Crime can be defined as ‘an act or deed, which is against the law’ (Chambers 1998:145). Over the past few centuries there have been numerous theories try to explain why crime is committed and the answers to this question are still quite sceptical. I intend to consider the key principles of Rational Choice Theory and how convincing it is in explaining Boyle’s criminality. Rational Choice Theory is part of a contemporary Classical approach in explaining crime. In order to explain this theory it is important firstly to look into the Classical approach. Classicism is the eldest of these two theories that seeks to explain criminality. It emerged at a time when the naturalistic approach of the social contract theorists was challenging the previously dominant spiritualist approach to explaining crime and criminal behaviour (Burke, 2005:24). It rests on the assumption of free will and suggests that criminal activity is the result of rational choice and of the hedonistic impulses of the individual (Newburn, 2007:114). It was the two key Classical school theorists Baccaria and Bentham who in the late eighteenth century established the essential components of the Rational Actor model. It suggests that crime is the product of evil and people commit crime through choice because they are simply ‘bad’ (Newburn, 2007:114). A key principle of the classicist approach is to state the law clearly to the public and punishment should be predictable in order to create deterrence against crime. Baccaria considered that criminals owe a debt to society and proposed that punishments should be fixed strictly in proportion to the seriousness of the crime. According to Baccaria human behaviour is essentially based on the pleasure pain principle, therefore punishment should reflect that principle and all that are guilty of a particular offence should suffer the same penalty (Burke, 2005:25). Rational Choice theory derives from this same school of thought as Classicism. It emerged during the 1980s with the notion that ‘nothing works’, influenced by the Bentham and the economic utility model. Likewise to Classicism it bases its structure on simple deterrence and retribution principles and also shares the same assumptions that offenders are essentially rationally calculating actors (Newburn, 2007:280). It suggests that offenders make a cost-benefit-calculation as whether to commit the crime. If the benefit (e.g. money) out weighs the cost (e.g. prosecution if caught) then it is likely that they will take the risk and commit the offence. Becker (1968, cited in Newburn, 2007) argued that individuals will commit offences if the ‘expected utility’ of doing so is positive, and will not do so if it is negative. Cornish and Clark (1985, cited in Newburn, 2007) have had a major influence in developing Rational Choice theory. They suggest that rather than a simple choice, a sequence of choices have to be made, and that these choices are influenced by a number of social and psychological factors within the individual. Although this contemporary view still holds some of the main aspects of Classicism regarding rationality, it has moved in a new direction as it now arguably considers the psychological and sociological effects on the offender, an area that Classicism failed to consider. Rather than suggesting offenders are just ‘bad’ in its explanation of crime as Classicism does, the Rational Choice theory became the study of why people make particular decisions and behave in particular ways under certain circumstances (Newburn, 2007:281). According to Cornish and Clark (1985, cited in Newburn, 2007) crime is treated as ‘purposive’; it is never senseless. Moreover, Cornish and Clark (1985, cited in Newburn, 2007) suggest that other than material wealth, the benefits of committing su ch crime may also include excitement, prestige, fun, sexual gratification, defiance or dominance of others. It is arguable that throughout reading A Sense Of Freedom (1977) Boyle is aware of all the benefits from crime he receives, a lot of which are mentioned above. From a young age Boyle admits to the excitement experience by stealing and fighting. It is this that makes it evident that he has made rational calculations of what the benefits received will be as a result of crime, for instance stealing will gain him material wealth, reputation/status and excitement, much the same as fighting would gain him reputation and excitement. In this sense for Boyle the benefit of committing crime outweighed the cost, which explains his ongoing criminal behaviour. However, these benefits received would be an after effect of committing these crimes. What the Rational Choice theory fails to explain is why the need for committing the crime in the first place. Although Rational Choice theory does mention the psychological and sociological aspects that the offender brings with them into certain situations , it bases these aspects on calculating whether to commit the crime or not, rather than what sociological or psychological effects would contribute towards committing the crime in the first place i.e. strain, inequality, poverty, learned behaviour etc. Therefore it still does not seek to explain the individual’s social circumstances. In this sense according to Newburn (2007) it fails to take sufficient account of the structural conditions within which individual decision-making takes place (Newburn, 2007,296) Simply Rational Choice theory does not explain the reasons for committing crime in the first place. It explains the process that takes place when there is an opportunity for crime. According to Newburn (2007) it fails to explain or is unconcerned with the motivation of the offender. What it does seek to explain is the reasons why offenders such as Boyle repeatedly committed crime, such as the benefits i.e. reputation, status and material wealth. The Rational Choice Theory suggests that we would all commit crime if we thought we could get away with it, the reason we do not is because for most the cost outweighs the benefit (Newburn, 2007:296). This illuminates the question as to why everyone does not commit crime if everyone has the same rationality? According to Jones (2006) ‘the various definitions of ‘rational choice’ provided by the theory’s proponents seems to be too vague and allow for almost any form of behaviour except the most extreme pathological variety’. According to Jones (2006:417), Gibbs (1989) sums it up when he said ‘if rational behaviour is defined as simply goal-orientated behaviour, then virtually all human behaviour is rational’. According to Burke, (2005,44) one of the criticisms with Rational Choice theory is that it is accused of implying a too high degree of rationality by comparing criminal choices too closely with market-place decisions. The work of Cornish and Clark suggest ‘offenders invariably act in terms of limited or bounded form of rationality (Burke, 2005:44). In this sense offenders will not be fully aware of all the aspects involved in making the decision to commit crime nor will they have all the facts to make a wise decision. This is still considered to be a rational choice but to a different degree. Therefore, this suggests that offenders can be categorised separately from ‘law-abiding’ citizens (Burke, 2005:44). Although the Rational Choice Theory has played a large part in the Governments aim for situational crime prevention within the past forty years, with the notion that ‘nothing works’ and its concentration on removing/reducing the opportunity for crime, it seems it has not played a large part in understanding why crime is committed nor has it contributed towards developing criminological theory. Gibbons (1994, cited in Walklate, 1998:38) argues that ‘the Rational Choice theory neither constitutes a new or nor a general explanation of crime since elements of attributing the ability to make choices and decisions to criminals and criminal behaviour are present in a range of criminological perspectives’. Akers (1994 cited in Jones, 2006:416) suggests Ration Choice theory and deterrence theorists have not acknowledged their debt to Social Learning theory, which he states already allows for the adoption of rational decision-making processes in considering whether to commit crime. As it is apparent after reading Boyle’s autobiography that he has made a lot of choices to commit crime throughout his life, it is difficult to apply the Rational Choice theory to specifics as it seems to be a very vague theory, much the same a Classicism. It seems that all his decisions throughout were of a cost-benefit-calculation, however arguably, this could be said about every decision any offender makes from stealing a pen at work, vandalism to murder and more serious crime. With this in mind I am now going to consider a psychological positivist approach in explaining Boyles criminality. Instead of looking at abnormalities of the brain in an attempt to explain his criminality, although there are a number of questions that could be raised when looking at his actions in prison, which could arguably be linked to psychopathic behaviour, in this case it would be beneficial to look into learning behaviour in trying to explain his criminality, with an emphasis on Social Learnin g thoery. From a young age Boyle explains the area he was brought up in as poor and socially deprived (Boyle, 1977:21). He tells of his experiences as a young boy as looking at certain areas as more upper class and the people who live in them are ‘toffs’ which he later admits that they were not, however they had nicer clothes or shoes than himself therefore they were classed as ‘toffs’ by him and his peers. He states that his and his friend’s mother used to call then ‘half boiled toffs’ and used to mimic their accents (Boyle, 1977,9). He tells of his time going around from a young age stealing with his friends from other peoples unwanted possessions, something that was seen by Boyle as not criminal activity just the done thing. Watching the older men come out the pubs at night time drunk and engaging in violent behaviour (fighting) was one of the activities Boyle and his peers used to do, preferably on weekends. (Boyle, 1977:15). Although when read ing the book Boyle’s childish endeavours seems rather inline with the norm that boys will be boys and get up to mischief, it seems that this is where Boyles personality developed. The fact that he was out late watching the fighting outside pubs at the age of 5-6 suggests that his violent behaviour in his adult life could have derived from this. Thus, the significant aspects of this are that Boyle was out at a very late time for a young boy, which suggests that there was a significant lack of supervision by his parents. This is one of the reasons for Social Learning theory’s explanations as to why some delinquent behaviour takes place, and is one of lack of supervision or poor child rearing can lead to aggression (something that Boyle implied he was eventually an expert in) (Newburn, 2007:165) Boyle tells us from the start that his Father dies when he is a young boy, this is significant because of the lack of parenting in his family regarding supervision but also because of his Father’s reputation of which Boyle states he was aware of, which is of a violent nature. It is evident that these activities from childhood and throughout his adolescence c ould be key in explaining his criminality. Behavioural learning theories has its origins in the work of Pavlov and Skinner and their experiments carried out on animals, with their conditioning with stimuli when confronted with different tasks (Burke, 2005:79). This had a profound impact on the perspective developed when considering criminality. Skinner argued from an operant conditioning perspective that a person must actively respond if they are to learn, whereas Cognitivists place the emphasis on mental rather than physical activity (Burke, 2005:85). Social Learning theory like the Rational Choice theory shares the same notion that behaviour can be reinforced by rewards and punishment however it emphasises that behaviour can learned by expectations that are learned by watching what happens to other people, in this sense individuals will make a choice as to what is learned and how (Burke, 2005:85). Tarde (1843-1904, cited in Burke, 2005) suggested that crime was simply a normal learned behaviour. He argued that criminals are primary normal people who by accident of birth are brought up in an atmosphere in which they learn crime as a way of life. This leads to my argument as rather than generalising everyone as just rational actors, Boyle was nurtured into crime from a young age. In this sense this takes into consideration that whilst this theory shares the same values regarding rationality it looks closer into why crime is committed in the first place. Albert Bandura had a major impact on Social Learning theory, especially with his demonstration of the ‘Bobo doll’ experiment. The basis of the theory is that the learned behaviour is a combination of the physical acts and how to perform them (skills) and the attitudes and mental understanding necessary to the behaviour (including social skills, morals and choice) (Williams, 2008:289). In this sense criminal behaviour can be learnt through practice, watching others or engaging in the environment (Williams, 2008:289). According to Williams the level of social skills, which the individuals have learnt, may be connected to the amount of crime they perform. Bandura (cited in Newburn, 2007:153) points out that Social Learning theory includes a consideration of motivation and the three types involved, these are; external reinforcement-from the environment, vicarious reinforcement-from observing others and self reinforcement-as a result of taking pleasure or pride from one’s own actions. According to Bandura (cited in Newburn, 2007:153) in this sense we are likely to be influenced by others especially if they are of a high status, which is referred to as models. It is arguable that Boyle learnt his violent behaviour from hearing stories about his Father to watching fighting outside the pubs, in this sense he idolised this behaviour. It is stated in the book that in the book Boyle’s peers stole some money on a particular occasion. Boyle states that he did not want any of the money when his friends were sharing it out. However, he did let them pay for him to get in the cinema. This aloud Boyle to receive the benefits of this cr iminal act, which arguably conditioned him for the future, as this moral decision did not last and before long Boyle was participating in more theft himself. This is a case of learned behaviour from his peers. This shows that not all models have to be of high status, but behaviour can be learned through delinquent peers and what is accepted within a group (Newburn, 2007:165). The Social Learning theory therefore, can be applied to how Boyle became more involved in criminal activity. According to Newburn (2007) Ron Akers and his study of crime, suggests that crime is a result of operant conditioning or imitation. Not only did Boyle involve himself in theft and violent activity at school, but also carried on through his adolescent life which lead him into Approved schools and Borstal. This is where Boyle states that he made a lot of ‘contacts’. He referred to these institutions as ‘University for crime’ (Boyle, 1977:73). This suggest that Boyle believed himself that mixing with people of a more higher criminal status played a significant part in extending his criminality. According to Jones (2006:415) ‘for persistent offenders, the periodic reinforcement of their values by other criminals has been sufficient to outweigh the inhibitory effects of punishment. It is clear that whilst covering only a small area of Psychological Positivism with an emphasis on Social Learning theory, it seems to be a good explanation to Boyles Criminality. What this theory fails to explain is to some extent the social deprivation that Boyle experienced. It does focus on some areas that the social circumstances had on Boyle’s personality, however it emphasises on modelling his personality from influence of his peers and role models. This does seem to be effective in explaining why Boyle became violent and engaged in theft, however it fails to explain why he was influenced in this way in the first place and illuminates the question as to why are people around him acting in this way? According to Howitt (2009) ‘suggesting that people learn their violent and criminal actions from others is a weak argument, unless violence and crime are entirely genetically transmitted then inevitably they must be learnt socially in some way’. In this sense according to Howitt (2009) ‘any explanation of violence and crime in terms of learning is not particularly helpful unless the conditions under which it is learnt can be specified. Violence and crime are not the exclusive means by which goals are achieved. A variety of tactics are involved in achieving goals – working rather than stealing to get a television set being a simple example. As work is a major form of modeled behavior, how can we explain why there is any crime at all if it is simply through social learning’? In this sense the Social Learning theory’s weak ability to explain under what circumstances criminal behavior will or will not be learnt means that it has limited explanatory power (Howitt, 2009:78). Due to official statistics on crime there is a common belief that poverty has a significant role to play in underlying offending (Jones, 2006:151). The work from Durkheim focused on how the organization of society can drive people into breaking its rules (Jones, 2006:157). Durkheim thought that some crime is normal in society and it would be impossible to imagine a society without crime (Jones, 2006:157). Derkheim’s concentration on ‘anomie’ and the sociological perspective of crime had a profound effect on the development of criminological theory as he realised that crime is a contemporary social construct rather than a set of universal values or the reflection of intrinsic ‘evils’ (Jones, 2006:161). This gave rise to Merton’s theory on strain. Derkheim saw ‘anomie’ as created by sudden changes in society, whereas Merton ‘anomie’ applies to disadvantages of the lower classes. This is the area I am going to concentrate on next in explaining Boyle’s criminality.

An Analysis of Data On Rape Crimes

An Analysis of Data On Rape Crimes Introduction I will comment on the value of data and highlight advantages and disadvantages of this data and finally and come up with appropriate business actions that could be taken and enable Russex constabulary to help prioritise their work. Methods of data collection Official statistics are those published by the central Government. This source of statistical information informs the general public about the extent of ‘notifiable offences’. Official statistics are easy and cheap to access as you can observe them on the Home Office web page. The second source of statistical information comes from the British Crime Survey (BCS). These statistics are ‘unofficial’ and the procedures used to gather information are completely different to the first, as the statistical data comes from surveys carried out by the public themselves. The statistics given are based on a large representative sample of the general public about their experiences as victims of household and personal crime. The BCS endeavours to provide a count of crime that consists of episodes not reported to the police, therefore examining the â€Å"dark figure† of crime which is not recorded in official statistics. The British Crime Survey (BCS) is a large random survey of private households, designed to give a count of crime that includes incidents not reported to the police, or those reported to them but not recorded. The main BCS interview takes place face-to-face, with no gender matching of interviewer and respondent. This context is not conducive to accurately measuring levels of highly personal victimisation. Estimates of the level of sexual victimisation obtained by the main BCS are acknowledged to be underestimates Consequently, the survey now makes use of Computer Assisted Self-Interviewing (CASI), whereby respondents keyed their responses into a laptop computer themselves. This method provides respondents with an increased sense of confidentiality and minimises ‘interviewer effects’. Respondents who answered the self-completion modules were routed through a series of three ‘screener’ questions, designed to identify whether or not they had been a victim of a sexual offence. If they responded positively to one or more of these, they then answered a series of follow-up questions, designed to elicit the exact nature of the ‘last incident’ experienced. Data as a management tool Data collection is practical because you cannot manage what you do not measure. Statistics from data enables a police department to make smart judgments and assists them in possibly identifying department and procedural problems. Data collection is also a great gesture to the community, showing law enforcement has the willingness to take an inward look to prevent discrimination. It also displays a true commitment by law enforcement to address community concerns and needs. Data collection gives everyone something to work with even t hough it might be just a partial solution. With mandatory data collection, officers will be forced to think about what happens during an encounter and what they do and say and possibly what parts should be looked at closer. Data collection provide a basis for important policy changes. Statistical techniques Line Graph A line graph is most useful in displaying data or information that changes continuously over time. The example below shows the Rape of a female from 1993-2005/06

Roosevelt Politics Essay Example | Topics and Well Written Essays - 1250 words

Roosevelt Politics - Essay Example Fascism and Benito Mussolini arose in Italy, and Adolph Hitler and the Nazi party took over Germany. Civil war broke out in Spain, and militarists gained control of Japan. The futile League of Nations stood by as nationalism and aggression grew. For Franklin Roosevelt, these international conflicts, as well as economic problems at home, would prove to be serious obstacles as he tried to implement his foreign policy. In 1928, the US joined 62 other nations in signing the Kellogg - Briand Pact. This agreement declared the war could not be used "as an instrument of national policy." But it did not have any way to punish countries that broke their promise.1 Americans were greatly alarmed by the international conflicts of Roosevelt's presidency. But they generally believed that the United States should stay isolated from those conflicts. Isolationism in America grew steadily throughout the 1930s with many books offering claims that the US had been dragged into World War I by arms manufacturers and bankers at home, who wanted the chance to make a profit. A committee led by North Dakota Senator Gerald Nye found that banks and manufacturers had made large profits during the war, and public furor grew.2 After the horrible losses of World War I, Americans became staunchly determined to avoid going to war. Moreover, America had serious problems at home with... This growing isolationism had a huge impact on Roosevelt's foreign policy. Early in his presidency, he demonstrated his diplomatic ability by reaching out to the Soviet Union and continuing a policy of non-intervention in Latin America. He encouraged Congress to pass the Reciprocal Trade Agreement Act in 1934, lowering trade barriers and giving the president the power to make trade agreements with other nations.3 Beginning in 1935, in response to fighting in Spain and elsewhere, Congress created the Neutrality Acts, designed to outlaw arms sales or loans to countries at war. Although Congress worked hard to maintain neutrality, it soon became impossible to avoid the conflicts across the ocean. Roosevelt found creative ways to implement his foreign policy despite the wishes of Congress. In 1937, Japan launched a new attack on China. Roosevelt declared that, since Japan had not formally declared war against China, there was no need to enforce the Neutrality Acts. This allowed the US to support China by sending arms and supplies.4 Later that year, Roosevelt spoke in Chicago. In one of his best-known speeches, he called on nations of the world to quarantine or isolate aggressive nations like Japan and Germany to stop the spread of war. The quarantine speech declared that 10% of the nations of the world were threatening international chaos. He called for the remaining peace-loving nations to stand against them "to preserve peace."5 It looked like this speech would be the beginning of Roosevelt's stand against aggression. But isolationist newspapers lambasted him, causing him to retreat. Roosevelt, a shrewd politician, knew that any risky foreign policy decisions would jeopardize badly

Environmental controversy-energy Essay Example | Topics and Well Written Essays - 250 words

Environmental controversy-energy - Essay Example With reduces oil consumption, the oil reserves will always be highly sufficient to cover the whole duration when a shortage of supply could be experienced, and thus eliminate the shocks that are associated with oil price hikes every time a shortage in supply is looming. Another argument in support of government intervention to increase fuel efficiency is the fact that, this intervention will go a long way in mitigating the impacts of global warming and air pollution (National Research Council, 2002). With reduced fuel consumption for each vehicle, the gasoline emissions which cause air pollution and the consequent degradation of the ozone layer; which poses a great danger of global warming, could be reduced (Faiz, Weaver, Walsh & Gautam, 1996). This is also in line with the current policy for environmental protection, since global warming is an emerging important concern for the world. Thus, for those opposed to the government intervention to enhance fuel efficiency for all vehicles, the best explanation to have them support the move, is welcoming them to the realization that improved fuel efficiency does not only help in the conservation of our environment, but also in avoiding the price shocks associated with oil supply fluctuations. National Research Council (U.S.)., National Research Council (U.S.)., & National Research Council (U.S.). (2002). Effectiveness and impact of corporate average fuel economy (CAFE) standards. Washington, D.C: National Academy

Role Of Women In Arabic Society Assignment Example | Topics and Well Written Essays - 750 words

Role Of Women In Arabic Society - Assignment Example Women in the Arab society are discriminated against especially in institutions such as marriage and areas such as inheritance and divorce. Women are not allowed to own property in some classes. Divorce will always almost favor the men and women end up suffering from the outcome of the divorce. Women in this society are considered a source of evil, social disorder and anarchy, and deception. This consideration is adopted by the prevailing religious ideology. Therefore, the society has created a certain standard of morality that stresses values and norm associated with traditional ideas of motherhood, wifehood, and femininity for the woman (Barakat, 1993). The woman in the society has been relieved of all financial responsibilities that the family might require. These responsibilities are the duties of the father who is seen as the provider of the family. A lot of changes have been witnessed throughout the world in regards changes in the family set up and socio-economic trends. The Arab community has also witnessed major changes especially towards how the woman is viewed in the society. Many women are being educated in the Arab community. This has allowed women to be involved in jobs in the public sectors in contrast to the traditional household women. Education Has made a lot of women to be providers of some of the families and has gained economical independence from the men. The changes in Arab society have begun to undermine traditional roles, relationships, and values within the Arab family.

Reaya Co Essay Example | Topics and Well Written Essays - 500 words

Reaya Co - Essay Example Our primary goal is to provide nurses who offer excellent care and packages that set public standards and surpass client expectations in a compassionate, appropriate and economical manner. Our vision is to transform the quality of healthcare through values of care, service, novelty and excellence. We are acknowledged by our staff, clients and the society as the best organization to work in as well as the best place for nursing practice. We provide nurses that are highly skilled professionals assuring each family peace of mind that their loved one is in excellent hands. Reaya Co. strives to uphold safe evidence-based nursing practice that reaches the scope of the nursing career as defined by the Joint Commission International. Our nurses possess specialized knowledge and abilities with extensively different paths of practice. We allow independence in decision making to ensure that personal capabilities are accomplished to full potential. The nurses are sophisticated and are adapted to work in different environments with changing client needs. We recognize the need for life-long learning and continuous skill development among the nursing fraternity. Reaya Co. professional services provide a number of learning opportunities for our staff through conferences and events. Our professional services offer expertise and consultancy to our staff regarding various workplace ergonomics as well as health and safety matters. We ensure that our employees are guaranteed of safe working conditions and that they are adequately equipped for safe patient management and disaster preparedness. We promote research activities spearheaded by our nursing professionals as well as other stakeholders in healthcare to ensure our clients take advantage of the latest inventions in nursing and also for our staff to develop research competency for their future career and personal development goals. We also offer internship opportunities that expose upcoming nursing professionals to

How does Arthur Miller Utilise the marriage of Elizabeth and John Essay

How does Arthur Miller Utilise the marriage of Elizabeth and John Proctor to reflect the events that unfold in Salem in his play The Crucible - Essay Example The play opens in the home of Reverend Parris where the night candle still burns in the breaking morning light and is symbolic of the new beginnings for the town and its people. Yet, these beginnings are filled with tension and mistrust. People are gathering and something is amiss. Act I opens at the preachers home and the characters introduced are a cross section of Salem. The characters are infused with the fear and paranoia that runs through the room. John Proctor still has feelings for his mistress, Abigail, while the towns girls are flirting with the sin of dancing. John Proctor is in the room and we learn he is married when he scolds his housekeeper to return home where "my wife is waitin with your work" (22). Proctor also reports that people are streaming into town and comments that "The towns mumbling witchcraft" (22). Another sign of new beginnings is Proctors past affair and attraction for the young girl Abigail, and his newfound commitment to his wife. When Abigail assumes that Proctor has come to see her, she is in disbelief when he replies, "Abby, youll put it out of mind. Ill not be coming for you more" (23). The use of the nickname Abby instead of the more formal Abigail indicates a familiarity that Proctor still carries with him in his heart. The language is stark and utilitarian reflecting an almost biblical tone that signifies the religious roots of the problem. The town of Salem is undergoing a significant change, while Proctors marriage is also evolving. In respect to the action in the town, and the accusations of witchcraft, Proctor wishes to remain uninvolved in the same way he wishes to remain uninvolved with the young Abigail. Just as witchcraft is perceived as a deep-rooted evil for the town, so is Proctors past affair an issue of trouble for his marriage. Yet, he cannot hope to remain aloof from the

Right to Die persuasuve speech for Essay Example | Topics and Well Written Essays - 500 words

Right to Die persuasuve speech for - Essay Example Imagine April dying in less than a year in a most horrible way, on a hospital bed while her baby is crying to be held by her and only her. Maybe she won’t even die. Maybe she will be living on life support. Imagine the trouble her husband will have in moving on if she’s just there and just how critical it will be, at a time like this, to move on, for the baby’s sake. I’d like to talk about the reasonable acceptability of ‘rational suicide’, ‘euthanasia’, ‘mercy killing’ or ‘dying with dignity’. Each of these gives every person the right to die with dignity and gives them the authority to choose the time of their death and how and with whose help it should happen (Sokol, 2007). My main points throughout this debate will be focused around two major arguments – â€Å"Those two arguments are the mercy argument -- the notion of sparing someone unnecessary suffering -- and the self-determination argument, the right to determine ones own fate or level of care while dying.† (Newman, 1992). First of all, many patients on respirators or life support systems are not conscious and so do not have the power to decide whether they want to live or die (Fisher, 2006). In such cases, families or doctors have to decide and do their best to relieve the patients and family members of pain. In such cases, mercy killing seems to be a great option for the patients, and a decision that they themselves must probably have made. Even when some patients are made aware of their life expectancy, they should be allowed to choose death as right of self-determination and choosing one’s own fate. Secondly, there is a risk in everything but when the benefits outweigh these risks, a counter approach which is risky is still taken. For example, every time we travel in our cars, we risk the threat of accidents or being killed on the road. Despite the many deaths that take place because of road accidents, this risk is ignored, keeping in mind the

My Achievements and Inspirations Essay Example for Free

My Achievements and Inspirations Essay Education does not stop after graduating in college. It actually starts once a person realizes that it should be innate until the last years of his or her life as it would ultimately become one of the treasures that we can keep in old age. I was born on July 19, 1983 in Lahore, Pakistan. However, when I was still very young, my parents Nisar Ahmad and Rubina Nisar decided to move to Bahrain, the country where I was raised. They sent me to a reputable school where I completed my high school. They have always been supportive when it comes to the quality of my education. Indeed, I was very young, but I believe this was where my dreams were born. In high school, I became very interested in biology and chemistry. I found out that there is much more to discover in a living organism than just its physical nature. This realization left me an overflowing surge of curiosity. My chemistry teacher, Mrs. Prasana, was the one responsible for this passion that I have right now. She provided me everything she could with regard to chemistry and biology-related information. Read more: Inspirational Essays about Life Gradually, she became my inspiration in pursuing this complex but wondrous fields of science. After high school, I moved back to my hometown in Pakistan where I earned my bachelor’s degree in Biochemistry in one of the most renowned universities of this field. It was absolutely a new phase of my life because I get to further my education in something that I have always dreamt of learning. Studying life sciences was my dream, which is why during my undergraduate program; I have undergone internship in a hospital near my home. It was a life-changing experience for me. I would feel most alive when I worked in the laboratory under the supervision of my supervisor. I am confident with myself every time I do laboratory works, and I know that I have significant skills in handling lab works with high efficiency which I believe should be necessary for a healthcare worker. I have lived in three different countries; Bahrain, Pakistan, and in the United States. As an effective clinical scientist, it is a must that one practices flexibility at all cost as it can be a necessary trait in producing quality outputs.

Lucozade SWOT and PEST Analysis

Lucozade SWOT and PEST Analysis Introduction: Lucozade is a recognised brand name known for its energy and sports drinks. The brand is an important product in the portfolio of GlaxoSmithKline PLCs (GSK), a global pharmaceutical company with sales of  £24 billion in 2015 (GSK, 2015, P.1). Lucozade was launched in 1927 as a medicinal syrup, until 1985 (Ward, 2009) when it was marketed as a mainstream drink, differentiating Lucozade as a perfect product to aid customers in their physical activity (Schuna, 2015). Since its launch, the Lucozade formula has been developed into many different forms from gels to edible tablets illustrating the versatility and strength of this brand and developing the brands portfolio. Lucozade has been around since the early 1920s and over the last 90 years has become one of the leading brands in the energy drinks market, however there are other strong energy drinks competitors in the market such as Gatorade by Pepsi and Powerade by Coca-Cola launched in 1965 and 2001 respectively (Zuccaro, 2015). Although these drinks came onto the market at later dates, the companies backing them are giant companies and global brands with a lot of financial strengths including large profits for re-investment, supplier bargaining power, large economies of scale and technological access, all of which allow them to pose a real threat to Lucozade. More recently, there are numerous other companies that have also taken out supplement brands including SIS and Clif that are aimed at smaller, niche markets to capture the lucrative opportunity of the energy market (Hanrahan, 2009). This report will critically examine Lucozades micro environment strengths and weaknesses and the macro envir onment which are the opportunities and threats. A PEST analysis is done as Porters five forces analysis. 1.2 SWOT Analysis: A SWOT analysis is a marketing tool that allows for managers to assess the companys strengths, weakness, opportunity and threats. Albert Humphrey claims it is a strategic planning technique that organisations can implement for their products and services when deciding on the best way to achieve future growth (Fair, 2005, pp.7-8). Strengths: One of the major strengths of Lucozade is that it is a well-known, established sports energy drink within Britain. It is also one of the leaders in the energy drinks market, and has a presence in numerous other international markets as well, including USA where it has sponsored many sports events (Wenner Jackson, 2009, pp.3-16). Another strength of Lucozade is its branding, Consumer brand knowledge can be defined in terms of the personal meaning about a brand stored in consumer memory, that is, all descriptive and evaluative brand-related information. (Keller, 2003, P.370-371) Lucozade has a very famous and strong brand with high level acceptance among energy drinks consumers acceptance since 1920s. The company is well- recognised for their innovation and consistent development and testing on their products to help consumers with their energy and performance. Lucozade has tried over the years to differentiate itself from other brands as a reliable company in the energy and sports drink market, which resulted in customers acknowledging it as a strong brand. The brand tries to reciprocate this by creating and continuing special relationships with their clients which leads to long term loyalty, making the brand much stronger. Social factors seem to be more in favour with individuals undertaking more physical exercise for health reasons (Cunningham, 2010). The ultimate goal for the brand Lucozade is to create an actionable audience which is done by developing an online community which can help Lucozade expand their business and sell more products to regain their number one position in the energy drinks market. Lucozade have collaborated with Spotify to allow them to widen their target market to promote and sell their products. According to Crimson Hexagons study in 2013, 15% of Lucozade consumers use it as a cold and hangover remedy. This is a valuable insight for Lucozade as it is trusted to help customers function with their daily lives after drinking too much and being ill. If customers are consuming Lucozade as a cold remedy, then there is a potential for marketing to target new customers through promoting this message in their advertising campaigns, maybe through using some real testimonials. Over the years Lucozade has expanded their range of flavours, currently offering 12. In 1996 they introduced the orange flavour which become the most popular and has increased revenue to  £75 million. They also innovated to create Lucozade energy, which has the same amount of caffeine as a cup of tea (Ward, 2009) targeting the customers that need a short term caffeine boost, without overriding negative effects. David Taylor (2004, p1) thinks expanding products is the cheapest and the least risky strategy compared to making a new brand (differentiating) and can increase the sales of the companys products. Lucozades effective forward planning in its product development was evident when the company introduced Lucozade Zero in 2016 after UK imposed a sugar tax on soft drinks. This product has proven popular as the sales increased by 58%, capturing the market that are looking for sugar-free energy drinks. (Lucozade Ribena Suntory, 2016) Weaknesses: Lack of awareness of a brand can cause issues that customers will not recognise the company in the future and move to their competitors.   (Nicholls, 1989, p. 31) The main weakness of Lucozade is the fact that there is not enough advertising in print media and television, especially in the USA comparing to Powerade and Gatorade, (Jarvie,2012). If Lucozade wants to continue grow internationally it needs to invest in marketing efforts to increase the awareness of the brand globally. This will prove useful if the market becomes saturated in the UK, and will help Lucozade become a globally established brand on par with its large competitors. Lucozade has 0.1% of ethyl (alcohol) which has ruined the image of Lucozade among certain groups of people who consume it as it is an energy drink not an alcoholic drink (BBC, 2004). In order to overcome this, Lucozade should look to develop an ethyl-free version to ensure that customers are not put-off the benefits of drinking Lucozade. Although this will require further capital to be invested in lab work and development of the formula, in the long term if it captures the market it can be a worthwhile investment into product development. Another weakness can be seen through the fact that the company has a relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Having a low presence on social media can be worrying in this day and age, as other top companies have moved to advertise themselves on social media since the number of Facebook users has reached two billion and Twitter has four hundred million users (Statista, 2016). Although expanding the product range can be advantageous, it can be a disaster for some companies as Aaker claims (2004, p211-214) products expansion can weaken the existing product which means the new items sale is increasing while the older products are outdated and have less demand for the original product. This cannibalising impact on sales of original products can end their life cycles and can reduce customer loyalty if new products are constantly added to the range. Opportunities: In USA people tend to attend sports events and there are various sports activities that people get involved in, therefore, many people consume energy drinks to gain strength, and boost their energy (Shilbury, Westerbeek, and Quick, 2014, p. 7). Lucozade has the opportunity to expand its market and can take advantage of this growing market to show the brands strength by offering its different varieties of energy drinks. Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to offer a large advertising budget and produce effective promotional campaigns to establish a strong presence in USA. There is an increased awareness of the economic potential of sport which results in an increase in activity levels around the world. China, an emerging country has a large portion of the younger generation which make it ideal expansion opportunity for Lucozade.   The Chinese market are apt users of social media, which if Lucozade can tap into, could prove to be a valuable opportunity. Hanrahan (2009) states that due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms. If Lucozade want to pursue Ansoffs market penetration growth strategy instead of market development, UK is still presenting them with good opportunities. According to research performed by Mintel Group (2016), in the last three months of 2015 showed that one in four Britons have used sports nutrition products, which means 42% of men aged between 16 and 24 have used sports nutrition spending  £66 million. Lucozade should take this into account by increasing their products and marketing approach to target the consumers to use their drinks by introducing healthy ingredients. Their marketing message need to incorporate the idea that the drinks can be used as medicine to keep hydrated as it helps to replace electrolytes (Lucozade Ribena Suntory, 2016). Their message can focus on urging consumers to drink more energy drinks instead of alcohol, by increasing the awareness of the dangers of alcohol on their body, to avoid liver damage, hangover- free and the dangers of drinking and driving . Thus there is a potential for Lucozade to enter new markets like bars and night clubs, especially after introducing Lucozade zero which has no calorie and comes in different social flavours. Another opportunity for Lucozade is to capture the caffeine beverage market and become a substitute for drinkers of tea and coffee. As mentioned above, a 380 ml bottle of Lucozade has the same amount of caffeine, so it can be a replacement for tea and coffee, while Lucozade can advertise themselves as a better replacement because of the nutrition that the drink has in it. The price of Lucozade is too expensive based on survey made by Mintel group (2016), this is important as pricing strategies are internal decisions that Lucozade can control. Decreasing the price can help the company to attract more customers, but this has to be done in way that explains to people that the effectiveness of the drink has not changed, but the price has dropped down. This could compromise their profit margins, but can be a benefit in the long term if demand for their products increase. Threats: Lucozade faces fierce competition from three major energy drinks companies which are Powerade, Gatorade and Red bull. These energy drinks products mainly rely on young male customers, that have come to rely on these drinks. If the energy drinks market is seen as targeting just the younger male market segment, it could potentially put off the older lucrative market from purchasing these products. Lucozade can address this problem through their marketing campaigns. The fear of recession is one of the main threats that all companies are scared of as it affects all types of businesses. According to economists the UK economy is yet to recover from the 2008 financial crisis and yet the economy is further set for uncertainty following the 2016 Brexit decision. Uncertainty reduces customers purchasing confidence and inflation is set to increase over the upcoming years. This will reduce customers disposable income which could lead to the sales of energy drinks to decrease. Since Lucozade has been late on to the social media promoting platform, it may be too late for it to capture the opportunities its competitors have established through their large marketing budgets.. PEST Analysis: A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firms control and sometimes present themselves as threats.  Ãƒâ€šÃ‚   (NetMBA, 2002) Since it is an analysis of the external environment, thus it is broader forces affecting all organisations in a market (Chaffey et al., 2008, p. 49). These aspects need to be examined in order to analyse Lucozades environmental market situation. Political environment: National and international rules and regulation have an impact on how companies run. To apply that the EU has forced Lucozade to warn families that their product may contain artificial colouring and additives which are linked to behavioural issues in children which can cause hyperactivity. Lucozade has labelled this warning on their packaging to avoid the legal issues than can ruin their image. (Hickman, 2010) The UK has imposed tax on sugar in soft/energy drinks which is set to come into effect in 2018, this was the reason why Lucozade introduced Lucozade Zero in March 2016, it is a sugar-free and calorie-free version that will avoid this tax and attract a new market segment. However, the old products will still get taxed, which can cause the price to increase, reducing the demand for the products depending on its price elasticity (Matthews, 2016). The main political criticism of Lucozade is that it contains an unhealthy amount of sugar and caffeine. This has caused trouble to one of its main competitor Redbull, which led to it getting banned in Norway and Denmark. Lucozade has addressed this by introducing healthier versions in to their product portfolio. Lucozade has suffered some legal issues, one of which was the banning their 2014 TV advert. Lucozades multimillion advertisement which presented Real Madrid and Wales player Gareth Bale was banned from the EU after claiming hydrates is better than water: Lucozade Sport gives you the electrolytes and carbohydrates you need, hydrating you, fuelling you better than water, according to the advertisement. (BBC, 2014) The wording of their claim was criticised, and ruled that it was an unclear message to the audience. This financial loss was significant, making customers question the validity of their claims. There are other political factors that can affect Lucozade such as the obesity law in the UK which the government blames on the inclusion of additives, artificial colouring and sugar, all these can cause problems for some of Lucozades products. Climate protection laws and controlling the amount of water that Lucozade can use, according to environment agency (2016, p.14) Lucozades sustainable policy the company is regulating their usage of water to reduce wastage. They claim to be investing in pumps and other machinery to enhance their production process and have committed to increase their CSR activity to enhance the impact they make on the community. Although Lucozades target market is aged between 16 and 24, there are some children under 16 who have been buying energy drinks from supermarkets. Gavin Partington, director general at the British Soft Drinks Association (BSDA) says the energy drinks companies are failing to protect young people and they have been drawn into energy drinks. Thus there are many debates to set age-restriction on energy drinks too as they might affect the behaviour of children (Qvist, 2016). Economic environment: Lucozade is affected by a set of factors that are out of the companys control. Those factors include tax rates policies like imposing tax on sugar in energy drinks. Many of Lucozade energy drinks have a high amount of sugar this will, have a negative impact on the company. Another impact is the economic growth of countries where Lucozade is being sold, as the increase of the GDP can lead to the increase of employment and increase of the income and expenditure of people, this helps businesses to produce more products, services and better standards. According to Focus economics (2016) the British economy is going well although it stopped growing well in the third quarter, based on this prediction Lucozade can take the advantage by increasing its products and focusing on what people would rather have. After leaving the European Union, Britain will be more open to the worlds investment as it will be free from EUs restrictions. This is an opportunity for Lucozade to open to more to the coming investors from all around the world. (Bourne, 2016). Also exchange rate has an impact on businesses, the exchange rate means the price of one pound can buy foreign currency, therefore it has an effect on importing and exporting products.   Since the pound dropped after leaving the European Union in 2016, the prices of the imported products have gone up. However, Lucozade suppliers are mainly in the United Kingdom, this can be good for exporting, as the price of the products that get exported has decreased. Thus price of Lucozade has dropped for those who buy it from the UK, thus more products of Lucozade will be required from abroad, this can help to penetrate the market. (campaign Magazine, 2016). Sociocultural environment: Sociocultural examines the progress and improvement in a whole society, the effect of the populations structure and demographic, attitudes, life style, people tastes and demand, and the problem that the society face privately and publicly (Brassington and Pettitt, 2006, p. 850). Lucozade is influenced by the socio-cultural environment, as most of its consumers are male aged 16-24 and the life style of those men is heavily influenced by the media according to Mintel group (2016) research. This research showed that people tend to look after their body more due to the effect of media which shows healthy, toned bodies of celebrities which has made society become more conscious about the way they look and has led to nutritional and fitness trends. Lucozade did not ignore the fact that peoples life styles have changed and the new trends that have emerged. The company believes that Lucozades largest strength will be to use celebrity endorsements to exploit these opportunities mentioned above and make it an even stronger brand. Lucozades brand endorsers include sports personalities such as Gareth Bale and Ashley Young, who have participated in campaigns. The IBF Heavyweight World Champion boxer, Anthony Joshua is their most recent celebrity endorser, promoting the b rand to the keen, fitness market (Celebrity Group, 2016), showing Lucozades response to the trends. According to Ferrel et al (2016, p220) Lucozade is taking advantage of using the current trends and lifestyle which has targeted those who are enthusiastic about sports and fitness. This has helped to split the market into different groups and found more about what the different groups needs. Latest study from Mintel group (2016) shows that men are more interested in taking up sport activities than women. Also 72% of men aged between 16 24 and 54% aged 29 45 consume energy drinks, which shows that energy drinks are more popular among young men, in attempt to attract female market Lucozade launched an advert in 2014 the iconic figure of a female at a party and keeps on moving drinks Lucozade to gain more energy WHAT? Were they trying to attract the female market? (Argyle Green, 2014). Lucozade introduced Lucozade zero which is calorie free (Lucozade, 2016) aimed at people that tend to have a healthy lifestyle especially women according to Rodrick (2016). Besides that, diabetes and obesity have become common in the world, as USA has the highest level of obesity in the world, thus energy drinks companies have focused on making a strategic decision to make drinks that are suitable for overweight people (Winograd, 2014). The population of people aged between 10-25 is increasing according to the latest statistics (Statistics, 2016), which presents an opportunity for Lucozade, however, China has a large portion of young people which is ideal for Lucozade to expand in if it wants to pursue a market development growth strategy. Technological environment: Due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms (Hnarhan, 2009). Technology has helped Lucozade to improve the design of the new caps. According to the social media director of Lucozade Ireland, the latest caps are designed so consumers can have an easier drinking experience, it allows them to get just the right amount of liquid from the bottle and is easier to drink without having to pause. It is designed to work better during sport (Healy, 2015). Innovations such as these will give Lucozade a USP improving their brand loyalty. Technology has an impact on advertising products, especially since the number of social media users is increasing. According to Lee Odden (2008) CEO of TopRank Marketing, social media should dictate strategy as well as tactics used for reaching the desired goals, instead of implying it as a tactic du jour. This shows that social media should be incorporated in Lucozades long term media activity and used for short term advertising purposes such as their partnership with Spotify. In 2015 Lucozade launched their biggest ever marketing drive for the Lucozade Energy product, primarily advertising on TV, radio and various digital advertising media, with limited focus on the social media outlets. This weakness is illustrated through the relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Although there are numerous social media applications that Lucozade use to promote their products, Spotify, seems to work in harmony with Lucozade to not only bring more awareness to the numerous products but to promote the products as well.   As previously mentioned even though most brands use Facebook to endorse their products, Lucozade have used Spotify to give them more of a stronger start to promote and sell their products. For this collaboration both companies were promoting one another, for example, Spotify offered users the opportunity to win Lucozade merchandise when they selected their favourite song from the website (Smith and Mae, 2011). Porters five forces: Competitive Strategy offered a rich framework for understanding the underlying forces of competition in industries, captured in the five forces. The framework reveals the important differences among industries, how industries evolve, and helps companies find a unique position. (Porter, 2008, p.xi). According to Porter the five forces are new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry. (Porter, 2008, p.6) Lucozade has a strong distribution network since GSK has expanded their range of products to cater for consumers with specific needs. Compared to other competitors, Lucozade has a dedicated website which delivers a strong online presence with plenty of engaging content intended to their target group including videos, colourful content and social media details. However, there are other strong energy drinks competitors in the market such as Redbull, Gatorade by Pepsi and Powerade by Coca-Cola. New Entrants: New entrants are the new competitors who enter the market and have the desire to gain market share, and often significant resources. As the energy drinks market is growing there is a possibility to see new competitors trying to enter this market, however, consumers tend to choose the healthier products. To reduce the threat of increased competition from new market players that are attracted through the potential of high profits, Lucozade should try to increase barriers to entry into the market. A method of doing this is by a high production-profitability, gained through economies of scale, such as purchasing and marketing. Through achieving cheaper unit costs and highly differentiated products which Lucozade has been developing through creating a variety of flavours catering for the needs of the different market, barriers to entry can be raised. Threat of substitution: Big firms may also face a stiff competition from substitute products, this happens when the product range is targeted on different customers or services (Porter, 2008, p.137). Although Lucozade is the leading energy drink, it still has to take into account the alternatives competing for this energy drink, before Lucozade introduced-zero, however, Powerade-zero and Gatorade-Zero had been introduced, those two companies are the main competitors to Lucozade.   Lucozade should take into consideration the groups of consumers and what their needs are and try to compete and stay ahead of competition instead of following them. Bargaining power of buyers: buyers play the competitors against each other by demanding high level quality of products or services at low prices (Porter, 2008, p.24). However, the consumer of this market are not sensitive to prices, those who are targeted are those who exercise and need to be hydrated. The level of buyers power is different, as it relies on the suppliers channel such as Sainsburys and Morisons that have a huge number of consumers. A problem facing Lucozade is the brand loyalty customers have to their competition. These customers are difficult to poach no matter how aggressive Lucozades marketing campaign is. Lucozade could try and buy out the smaller competitors if they want their brand to be promoted. By doing this they would also take over their competitors market shares, thus increasing their own, leading to increased profitability (Keegan and Green, 2014). Thus, Lucozade has to get the campaign execution absolutely right to avoid disgruntled customers. Bargaining Power of suppliers: the suppliers can control the buyers purchases by raising the price, reducing the quantity and especially, those who supply unique materials. This can cause loss or decreasing in profitability. (Porter, 2008, P.27). According to environment agency (2016, p.14), Lucozade owns some land to supply them with ground water, so the supplier power is low on Lucozade in this respect. However in regards to being able to purchase raw materials and packaging materials, if Lucozade buy their supplies from one main supplier then they are vulnerable to price increases which the supplier can choose. If they are buying from several suppliers, they may be missing out on opportunities to benefit from purchasing economies of scale. Rivalry: it refers to when there is another company or group who offer the same products and compete on a similar price, quality and advertisement basis as your company. (Porter, 2008, P.138) Lucozade has strong competitors which are PowerAde by Coca-Cola and Gatorade by Pepsi. These products have well known parent companies that have large budgets and industry expertise. Lucozade is less popular, as there is a lack of awareness and knowledge about it in the USA compared to Gatorade and Powerade. However, Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to match their advertising budget and produce effective promotional campaigns to establish a strong presence in US. Lucozade are also facing competition from companies that are bringing out energy supplement products which have a strong positi on within specific regions and groups. However, these companies are small and are susceptible to be taken over, which Lucozade may want to consider if they begin to pose a serious threat. Conclusion: To conclude, Lucozade is a market leader in the energy and sports drinks market. It is well established in the domestic market and has a strong brand developed over the last 90 years. It has many strengths including the companys large product portfolio and its innovative use of technology to enhance its products. The weaknesses highlighted in the report suggest that Lucozade need to enhance their marketing campaigns to increase their social media campaigns and be more careful with the claims they make in their advertisements, these are also presented as their opportunities. Further opportunities include developing products to attract the female market segment as the male one may soon be saturated and to develop in to emerging economies (China and India) that have a potential large young market. Lucozade are susceptible to a lot of economic changes in the economy, which they need to monitor and respond through effective forecasting and planning as these will also be problematic for th eir competitors. Lucozade are in a good position but cannot afford to become complacent in this highly competitive environment and have a lot of strategies they can explore to maintain their strong brand image.

Genetic Engineering and Cryonic Freezing: A Modern Frankenstein? Essay

Genetic Engineering and Cryonic Freezing: A Modern Frankenstein?      Ã‚   In Mary Shelley's Frankenstein, a new being was artificially created using the parts of others. That topic thus examines the ethics of "playing God" and, though written in 1818, it is still a relevant issue today. Genetic engineering and cryogenic freezing are two current technologies related to the theme in the novel of science transcending the limits of what humans can and should do.    Genetic engineering is widely used today. Genetically altered bacteria are used to make human insulin, human growth hormone, and a vaccine for hepatitis B. Two vaccines against AIDS created with genetic engineering have begun clinical trials here in the United States ("The Genetic Revolution" 10), and genetic engineering is used to detect genetic defects in human fetuses ("The Controversy over Genetic Engineering" 18).    Many are now considering using this technology to change humans, such as developing methods that could be used to regenerate or repair faulty organs. It could be also used to find a cure for diseases such as cancer, eventually (Fitzgerald), or to repair genetic defects. Parents could choose the sex and height of their offspring and be able to have more intelligent, more athletic, and better looking children. Also, genetic engineering could also be used to clone humans (Kevles 354), a topic of much discussion of late.    Kevin T. Fitzgerald divided potential scenarios for using cloning technology into three categories: "Producing a clone in order to save the life of an individual who requires a transplant; making available another reproductive option for people who wish to have genetically related children, but face physical or chr... ...Victor may have succeeded in his goal of creating a new being and breaking death's hold over humankind, it appears that it will be us that puts forth the final and most acceptable solution. WORKS CITED   Begley, Sharon. "Designer Babies." Newsweek November 9, 1998: 61,2. "The Controversy over Genetic Engineering." Awake December 8, 1978: 18-20. Fitzgerald, Kevin T. "Little Lamb, Who Made Thee?" America March 29, 1998. . "The Genetic Revolution." Awake July 22, 1989: 10. Kevles, Daniel J. and Leroy Hood. "Will the Human Genome Project Lead to Abuses In Genetic Engineering?" Taking Sides. Ed. Thomas A. Easton. Guilford, Connecticut: Dushkin Publishing Group Inc., 1995. 342-357. Shelley, Mary. "Frankenstein." Puffin Books, Penguin Group. London, England, 1994. Pages 64-65. http://alcor.org. "Alcor Life Extension Foundation." 1998.

Essay --

WEDDING TRADITIONS Ethnic diversity lies at the core of cultural or social anthropology. Anthropology, derived from Greek, literally means ‘study of human’. The discipline examines, from a holistic, scientific and cross-cultural viewpoint, how humans lived in the past and how they live today, what activities they performed or perform in this day and age and their manners of interacting with members of vast social groups. Being aware of distinctive cultures enables us to see the world from a broader perspective as we become familiar how various traditions stem from distinct populations. Among miscellaneous topics such as archaeology, linguistics, politics and evolution, anthropology also studies matrimony as well as the customs exemplifying it. Marriage is termed as a legitimate commitment or social establishment which unites two people mutually as husband and wife. The agreement ascertains privileges and responsibilities amid spouses, spouses and children and spouses and in-laws. Marriage is deemed to be a momentous union in every society. It is significant in terms of providing security, emotional support and fulfilling economic, social, cultural and physical needs. These needs are the natural cravings of young adults that drive them towards matrimony. It is a foundation that is based on personal responsibilities which form the backbone of civilizations. The purpose of this paper is to compare and contrast between various wedding customs that are prevalent in different continents of the world. The essay sheds light on culturally diverse traditions that originate in different parts of the world. It is the wide variety or cultural conventions that give each nation or tribe a unique identity. Every culture has ... ...hat is considered appropriate in one part of the world may not be acceptable in other parts of the world. This indigenous multiplicity of cultures across the globe is probably what makes Anthropology an enriching subject. (Flesche, 1912) References (1997). Wedding Traditions & Superstitions: 50 Wedding Facts & Trivia. Investor Relations. Group Inc. . Belloni, A. (n.d.). TARANTELLA: SPIDER DANCE. Downey, A. (n.d.). Wedding Traditions Explained. (n.d.). Filipino Wedding Traditions and Spanish Influence . Flesche, F. L. (1912, March). Osage Marriage Customs. (A. A. Association, Ed.) American Anthropologist, 14, 127 - 130. Oracle: Think Quest. (n.d.). Wedding Superstitions. Education Foundation. Story, F. (n.d.). Tarantella: An Italian Folk Dance. Canada's Digital Collections. (n.d.). Strange Wedding Traditions. Vietri. (n.d.). An Italian wedding.

Poes Fall of The House of Usher Essays: Metaphoric Images :: Fall House Usher Essays

Metaphoric Images in Poe's "Fall of the House of Usher" "The Fall of the House of Usher," one of Edgar Allen Poe's most celebrated tales has captured the imagination of readers both young and old. With great skill, Poe has metaphorically succeeded to mirror unlike objects in nature. One can find examples of how Poe has succeeded this throughout this short story. Among one of the first examples that one can find is "...that ancient metaphor for the body...(Montgomery 373)." The "ancient metaphor" that one can find is that of Roderick Usher and the later being the Usher house. With some close reading of the story, one can see how these two unlike objects mirror each other. To commence an analysis of the different examples found in the story, one must get some brief some brief background information. Roderick Usher was excessively reserved during his childhood and there after. Roderick was the product of inbreeding which had caused him to lead a rather unhealthy life. According to Magill in the book Masterpieces of World Literature, since th e Usher family had left only a direct line of descendants, the family and the house had become as one, the House of Usher(291). One can argue that this is true, but in my opinion, the relationship between the house and Roderick can be found in their descriptions. The story's narrator describes Roderick as more zombielike than human. This is due to Roderick's cadaverous facial complexion: large, luminous eyes, thin and very pallid lips, his nose of "a delicate Hebrew model," his small molded chin, broad forehead, and his soft and weblike hair(Magill 364). Throughout the story, the narrator describes Roderick's large eyes and hair with having a "wild gossamer texture" (Thompson 96). Roderick's unhealthy life has caused side effects to occur. They include such things as looking old for his age and at times trembling for no apparent reason (Bloom 60). The House of Usher is also similar to Roderick in their description. The house's facade, as the narrator describes, resembles a giant fac e or skull with its eye-like windows and the hairlike fungi that hangs on the house's facade(Magill 364). The stonework that covers the Usher house is in decay. This stonework reminds the narrator "...of old wood-work which has rotten for long years in some neglected vault." (Bloom59). The Usher House seems so fragile that it seems its instability will cause it to fall(59).

Arise: a Destination-for-a-Day Spa Essay

The ARISE: A Destination-for-a-Day Spa case describes how a spa going through the business development stage is struggling with employee turnover as well as has been operating at a loss for the past two years. ARISE, the spa in question, was built on the business strategy of differentiation which emphasizes employee-customer relationships. Within these relationships, ARISE employees act as Personal Wellness Coaches (PWC) helping clients create â€Å"integrated health and happiness plans†. The key stakeholders in the case are the President and CEO: Kristen Chambers; Vice President of Business Operations: Sam Solti; Vice President of Spa Operations: Twyla Thompson; and Director of Spa Services: Danielle Dunn; who all offer differing opinions and proposed solutions for this dilemma. Included in these stakeholders are also the ARISE employees and their client base. CRITICAL ISSUES The first critical issue ARISE is dealing with is that it has been operating at a loss for the past two years (since the time it was established). ARISE has a limited amount of funds put aside anticipating the breakeven point and cannot afford to pay out year after year in order to keep itself afloat. The risk of going under is apparent if this issue is not resolved in a timely manner. ARISE’s second critical issue, which can assist the first issue of bringing up the bottom line, is that there an excessive amount of employee turnover. Chambers has allowed a three month period in which Thompson must figure out a solution to the employee turnover issue. This problem is especially important because it concerns ARISE’s overall business strategy. ARISE’s business strategy of differentiation through customer service requires having a strong and consistent workforce. Without the support of its employees, ARISE will crumble. There are also costs to cycling through a workforce. The hiring process and training of new staff are costly business procedures which greatly affect the bottom line when performing them as often as ARISE is currently. RECCOMMENDATIONS First it is critical that ARISE is aware of their employees’ wants and needs. Exit interviews are not enough and are in no way proactive in catering to the wants and needs of employees. Give surveys to employees in order to determine whether or not current business operations are effective. Ask specific questions such as: What is your favorite aspect of working at ARISE? (Explain) What is your least favorite aspect at being an employee at ARISE? (Explain) In regards to your experience as an employee at ARISE, what are some improvements ARISE can make? (Explain) Do you value having benefits offered by ARISE? (Explain) Would you like more flexibility in your schedule? (Explain) Do you like being a part of an All-Star Team? (Explain) etc†¦ With this information Thompson can make appropriate adjustments to the employee operations. Because of comments made in exit interviews along with previous employee surveys, it is recommended that ARISE keep the All-Star Team organizational design, offer more flexible schedule options (new parent, sick time, etc.), a higher base pay (in return for cutting benefits), as well as give employees a more realistic job preview when they enter employment at ARISE, as to not create false expectations. Providing ARISE employees with a higher base pay would greatly improve the turnover rate. Employees have stated during previous exit interviews that they were leaving to look for a higher salary. ARISE employees have also noted not valuing benefits as significant compensation. For that reason, it is a good idea to take the funds currently being put into benefits and redirect them to base salary in order to satisfy employees as well as not need to worry about the steeply climbing medical and dental rates year to year. Schedule flexibility is regarded as a benefit by employees as well as a reason to stay at a company. Employees may enjoy their job but find it impossible to meet a rigid schedule requirement; therefore, it would be beneficial for ARISE to offer more scheduling options. According to an article by the Boston College, â€Å"the main reason cited by employers for developing workplace flexibility†¦is the retention of employees in general (37%)†¦Ã¢â‚¬  (Cohen). Many employers recognize the importance of workplace flexibility and have seen it improve their turnover rate. Realistic job previews are important in relation to employee turnover. As emphasized in MGMT 411, high turnover can occur when they are unpleasantly surprised by an aspect of their job. It undermines the psychological contract between an employer and their employee while causing a loss of trust. Better informed candidates who choose to continue on with the application process after learning more about the job are more likely to be a good fit with the position and therefore continue on in the position for a longer period of time. Also, in regards to the issue of employee responsibilities, job specifications should be more clearly defined so that employees know what is expected of them. This will help deter slacking. In addition, supervisors must write up employees who are not fulfilling their job duties. All-Star teams are meant to keep employees responsible but if they aren’t someone else should step in. If nothing is done to reprimand slackers it encourages them as well as deters the hard working, responsible employees from continuing their correct actions. Hard working employees who pick up the slack from lazy teammates do not appreciate doing work without reward and may eventually move on from the organization. Which will overall lead stellar performers out of the organization and encourage less productive workers to continue poor business practices. Keep PWCs accountable.

Definition of Lyric Poetry

Definition of Lyric Poetry Lyric Poetry consists of a poem, such as a sonnet or an ode, that expresses the thoughts and feelings of the poet. The term lyric is now commonly referred to as the words to a song. Lyric poetry does not tell a story which portrays characters and actions. The lyric poet addresses the reader directly, portraying his or her own feeling, state of mind, and perceptions. â€Å"Italian Sonnet† by James DeFord, written in 1997: Turn back the heart you've turned away Give back your kissing breathLeave not my love as you have left The broken hearts of yesterday But wait, be still, don't lose this way Affection now, for what you guess May be something more, could be less Accept my love, live for today. Written by William Shakespeare: Shall I compare thee to a summer's day? Thou art more lovely and more temperate. Rough winds do shake the darling buds of May, And summer's lease hath all too short a date. Sometime too hot the eye of heaven shines, And often is h is gold complexion dimmed, And every fair from fair sometime declines,By chance, or nature's changing course untrimmed. Poem by Emily Dickinson named â€Å"I Felt a Funeral in my Brain. † It describes a person who is going insane, or thinks they are: I felt a Funeral, in my Brain, And Mourners to and fro Kept treading – treading – till it seemed That Sense was breaking through – And when they all were seated, A Service, like a Drum -Kept beating – beating – till I thought My Mind was going numb – And then I heard them lift a Box And creak across my Soul With those same Boots of Lead, again, Then Space – began to toll,As all the Heavens was a Bell, And Being, but an Ear, And I, and Silence, some strange Race Wrecked, solitary, here – And then a Plank in Reason, broke, And I dropped down, and down – And hit a World, at every plunge, And Finished knowing – then – Nonsense Poetry Nonsense poetry is a for m of poetry that many people are familiar with, even if they didn’t know they were reading nonsense poetry. The many limericks (both family friendly, and otherwise) that people have read and heard over the years are a form of nonsense poetry.The works of Edward Lear are some of the finest examples of the form. So are the many classic nursery rhymes that we read to our children. Sometimes the language doesn’t make obvious sense and other times the stories being told seem impossible or illogical. Either case can be a technique for writing nonsense poetry. Many of the works of Lewis Carroll are classics of the form. Ronald Dahl is another writer who has entertained us with his strange tales. Words such as silly, strange, bizarre, illogical, whimsical, and fantastic are often used to describe nonsense poems.

Matriarchal Cultures: the Native American Essay

There has long been debate among anthropologists about matriarchal societies. But that is a historical result of last 500 years of European military expansion and extermination of native cultures. There are a few societies whose status as matriarchies is disputed among anthropologists and this is as much a debate about terminology as it is about interpreting how another society defines status and such, their self-understanding as opposed to our imposition of categories on them. Among anthropologists, there are theories that support the plausibility of having prehistoric matriarchies. And if we look more at the complexity of societies, we’re liable to find that the answer to why a particular arrangement developed in particular cases and may vary from case to case. Conversely enough there are many more matrilineal and matrilocal societies. A lot of people tend to interchange the definition of matrilocal and matrilineal with matriarchal. Matrilocal is when a husband who marries a woman must move to her community/village. Matrilineal is a descent system based on unilineal descent that gives the mother’s family certain terms of kinship than the father’s family. Matriarchal is when women have control of a community. Matrilocal and matrilineal societies do not mean that the women hold more power than the men. Inheritance and lineage does not equal power. Whereas, matrifocal is the gravitating toward or centering on the mother. Native American’s were well known to have a matriarchal system. Most early societies were organized around matrilineal lines. Women were the center of society, before agriculture, women generally raised children, cooked, gathered fruits, vegetables, etc. Men hunted. In this role, women were the first scientists. They learned how to cultivate plants, and domesticate animals. They learned methods of food preservation. They learned how to build better houses. Women were the ones responsible for the development of civilization. There were a lot of societies that were both matriarchal and patriarchal before Christianity took over. Some indigenous tribes were accepting of androgyny and women taking on men’s roles before Christianity came into play. Most Native American tribes had traditional gender roles. In some tribes, such as the Iroquois nation, social and clan relationships were matrilineal and or matriarchal, although several different systems were in use. One example is the Cherokee custom of wives owning the family property. Men hunted, traded and made war, while women cared for the young and the elderly, fashioned clothing and instruments and cured meat. The cradle board was used by mothers to carry their baby while working or traveling. However, in some, but not all tribes a kind of transgender was permitted. Apart from making home, women had many tasks that were essential for the survival of the tribes. They made weapons and tools, took care of the roofs of their homes and often helped their men hunt buffalos. In some of the Plains Indian tribes there reportedly were medicine women who gathered herbs and cured the ill. In some of these tribes girls were also encouraged to learn to ride and fight. Though fighting was mostly left to the boys and men, there had been cases of women fighting alongside them, especially when the existence of the tribe was threatened. There has been such a continual misconception as on the position of women among Native Americans. Because she was active, always busy in the camp, often carried heavy burdens, attended to the household duties, made the clothing and the home, and prepared the family food, the woman has been depicted as the slave of her husband, a patient beast of encumbrance whose labors were never done. The man, on the other hand, was said to be a loaf, whom all day long sat in the shade of the lodge and smoked his pipe, while his overworked wives attended to his comfort. In actuality, the woman was the man’s partner, who preformed her share of the obligations of life and who employed an influence quite as important as his, and often more powerful. Native Americans established principal relationships either through a clan system, descent from a common ancestor, or through a friendship system, much like tribal societies in other parts of the world. In the Choctaw nation, â€Å"Moieties were subdivided into several nontotemic, exogamous, matrilineal ‘kindred’ clans, called iksa† (Faiman-Silva, 1997, p. 8). The Cheyenne tribe also traced their ancestry through the woman’s lineage, Moore (1996, p. 154). shows this when he says â€Å"Such marriages, where the groom comes to live in the bride’s band, are called ‘matrilocal’. † Leacock (1971, p. 21) reveals that â€Å"†¦ prevailing opinion is that hunting societies would be patrilocal†¦. Matrilineality, it is assumed, followed the emergence of agriculture†¦. † Leacock (p.21) then stated that she had found the Montagnais-Naskapi, a hunting society, had been matrilocal until Europeans stepped in. â€Å"The Tanoan Pueblos kinship system is bilateral. The household either is of the nuclear type or is extended to include relatives of one or both parents†¦. † (Dozier, 1971, p. 237). The roles and statuses for men and women varied considerably among Native Americans, depending on each tribe’s cultural orientations. In matrilineal and matrilocal societies, women had considerable power because property, housing, land, and tools, belonged to them. Because property usually passed from mother to daughter, and the husband joined his wife’s family, he was more of a stranger and yielded authority to his wife’s eldest brother. As a result, the husband was unlikely to become an authoritative, domineering figure. According to Dozier (1971) Additionally, among such peoples as the Cherokee, Iroquois, and Pueblo, a disgruntled wife, secure in her possessions, could simply divorce her husband by tossing his belongings out of their residence. The Iroquois, Oneida, Onondaga, Cayuga, Mohawk, Seneca are a matriarchal societies. In the Iroquois community, women were the keepers of culture. They were responsible for defining the political, social, spiritual and economic norms of the tribe. Iroquois society was matrilineal, meaning descent was traced through the mother rather than through the father. Also, when a couple marries, the man traditionally went to live with the wife’s family. Women’s role in tribal governance was often influential in matrilineal societies, as among the Iroquois, in which the principal civil and religious offices were kept within maternal lineages. The tribal matriarch or a group of tribal matrons nominated each delegate, briefed him before each session, monitored his legislative record, and removed him from office if his conduct displeased the women. Although the leaders were men, it was the Clan Mothers who nominated and elected them, and could remove them from their position. The women made sure the male leadership fulfilled their responsibilities. Iroquois women enjoyed social equality and respect. The Seneca Native Americans were a matriarchal egalitarian culture in that the practice of sur-naming as identifying to the individual was reversed. Women were considered the heads of households in which men married into and changed their last names from their mothers to their wives last names. And the children were given the names of the mothers’ family. Though men were considered the elders and chiefs of each household, during each conference of the families, the female heads of household sat behind the male spokesperson and advised each of them on manners concerning the tribe. In the Northeastern Woodlands and on the Plains, where hunting and warfare demanded strenuous activity away from home, the men often returned exhausted and required a few days to recover. Wearied by both these arduous actions and the religious fasting that usually accompanied them, the men relaxed in the village while the women went about their many tasks. Seeing only female busyness in these native encampments, White observers misinterpreted what they saw and wrote inaccurate stereotypical portrayals of lazy braves and industrious squaws. Such was not the case. In the Southeast and Southwest, men and women performed their daily labors with observable equality because the men did not go out on grueling expeditions as did the men in the Northeast and Plains. In California, the Great Basin, and Northwest Coast, the sexual division of labor fell somewhere between these two variations. Women had certain common tasks in each of the U. S. culture areas: cleaning and maintaining the living quarters, tending to children, gathering edible plants, pounding corn into meal, extracting oil from acorns and nuts, cooking, sewing, packing, and unpacking. Certain crafts were also usually their responsibility: brewing dyes, making pottery, and weaving such items as cloth, baskets, and mats. In the Southwest, however, men sometimes made baskets and pottery, and even weaved cloth. In regions where hunting provided the main food supply, the women were also responsible for house building, processing carcasses of game, preparing hides or furs, and whatever food gathering or farming that could be done. In the mostly agricultural societies in the Eastern Woodlands, the women primarily worked in the fields and the men built the frame houses and both shared duties for preparing hides or furs. Similarly, in the fishing communities of the Northwest, the men built the plank houses and helped with the processing of animal skins. In California and in the Great Basin, most aspects of labor, except the defined female tasks of weaving and basket and pottery making, were shared fairly evenly. In the Southwest, the men did most of the field work, house building, weaving, cloth manufacturing, and animal skin processing. Female prestige among the Iroquois grew greater after the Revolutionary War, and male prestige ebbed due to continual losses and defeats and the inability to do much hunting due to scarcity of game. By the nineteenth century, mothers played a greater role in approving marriage partners for their children and more consistently got custody of their children in a divorce, unlike the uncertainty of custody in earlier times. Among many Southeast tribes the women were influential in tribal councils and in some places they cast the deciding vote for war or peace. The Cherokee designated a female as â€Å"Beloved Woman,† through whom they believed the Great Spirit spoke. Consequently, her words were always heard but not necessarily heeded. However, she headed the influential Woman’s Council, sat as a voting member of the Council of Chiefs, and exercised considerable influence. She also unhesitantly used her absolute authority over prisoners. When she died, a successor would be chosen. Cherokee women were strong, hardworking, and very powerful within their community. The Cheyenne held women in particularly high regard. They played an influential role in determining warfare and sometimes even fought alongside the men. Upon a war party’s successful return, the women danced about while waving the scalps, exhibited their men’s shields and weapons, and derived honors from their husbands’ deeds. Property possession, inheritance, power, and influence rested on whether a tribe’s structure was in matrilineal or patrilineal. Although a few universal female-designated work tasks existed, like cleaning, nurturing, edible plant gathering, food preparation, cooking, packing, and unpacking, others varied by region, means of food production, and social organization. Such variances in gender roles further exemplify the diversity that existed among Native Americans. Summing it all up, a Matriarchy is a type of society, which is distinguished from all other types of societies by the absence of power structures and institutionalized hierarchies. The means of production are commonly owned and set of rules prevent the accumulation of possessions or power. Compared to socialist or communist systems they are characterized by the absence of a centralized administration and ruling authority. Decisions concerning every area of life are made by consensus including all genders and generations. During my research of women-run societies, some fundamental differences from predominantly male-run societies become pretty clear, and quite obviously a different view than that of Western culture today. A much greater emphasis is placed on communal participation than that of societies run by men, which tend to be more hegemonic. Children, case in point, belong to the whole community rather than to a single family, I have always heard the saying â€Å"it takes a village to raise a child† I don’t know the origins of that but it is well known in African-American culture. Also, for example land is shared instead of partitioned off. What I ascertain from this, is that societies run by women stand to be more egalitarian, more nurturing, and perhaps more just. So going forth in Western culture today the idea of a matriarchy has always fascinated people, men as well as women. In the midst of women starting to dominate the professional world more and men falling behind in education it would appear that we’re on a sure path to becoming a matriarchal or egalitarian society, it seems if that word makes more people comfortable in this day and age. In my opinion and looking at the data, Women are gaining power as a gender and men are losing it. That alone is doubtful to bring about a complete matriarchy but it certainly will have matriarchal elements. Works Cited Bruhns, Karen Olsen, and Karen E. Stothert. 1999. Women in Ancient America. University of Oklahoma, Norman Dozier, E. P. , (1971). The american southwest. In Leacock, E. B. , & Lurie, N. O. (Eds. ), North american indians in historical perspective. Illinois: Waveland Press, Inc. Faiman-Silva, S. (1997). Choctaws at the crossroads. Lincoln: University of Nebraska Press. Gero, J. M. ja M. W. Conkey, editors. 1991. Engendering Archaeology: Women and prehistory. Oxford: Basil Blackwell. Leacock, E. B. (1971). Introduction. In Leacock, E. B. , & Lurie, N. O. (Eds. ), North american indians in historical perspective. Illinois: Waveland Press, Inc. Lerner, Gerda. 1986. The creation of patriarchy. New York: Oxford University Press. Moore, J. H. (1996). The cheyenne. Massachusetts: Blackwell Publishers Inc. Reiter, Rayna R. , editor. 1975. Toward an anthropology of women. New York: Monthly Review press.