What Should Chateau Margaux Do?

What Should Chateau Margaux Do? Chateau Margaux, in Bordeaux region, has been the most fine drinks for many years with excellent reputation. being the designated wine-colored-colored-coloured in the french press out Banquet, the reputation is universal. There is limited populate for the improvement of the brand images. With the rapid proceeds in the worldwide wine market place, it is duration for Chateau Margaux penetrating into it. china, ane of the markets with rapid increment in economy, will be one of the best options. With the large population and ontogenesis in economy, the China wine market has expanded rapidly, especially for the wine in Bordeaux region.From the statistic from the China wine-colored Information Website, the here and now of wine from Bordeaux region has change magnitude 82% in 2007 and soared 21 times in 8 years time. There is rightfully a great opportunity for Chateau Margaux submission this huge potential market. In order of magnitude to e nter the China wine market, the top off priority is to promote the brand and products. subsequently cultivating in China market for years, French wines has become the pronoun of romance and elegance, and even off the emblem of lavishness.It is suggested that Chateau Margaux should set up a prodigality store with wine cellar in China. The main purpose of the setting up is not selling wines in the stores, hardly increasing the publicity of the brand and products by holding opposite kinds of function. Since the first feel is to allow people know close to Chateau Margaux, it is a good idea for Chateau Margaux inviting celebrities and wine critics to the open ceremony of the luxury store. defend conference fuck also be held to introduce Chateau Margaux to the public.This will be the stepping lapidate for Chateau Margaux entering the China market. As pertly to the China market, it is essential for Chateau Margaux taking array in some exhibitions and also wine tasting event s, the likes of the 2008China International Wine &038 Liquor Expo. In participating in the 2008China International Wine &038 Liquor Expo, which is the biggest wine professional exhibition in China, Chateau Margaux can let consumers know more some the products and even can take the benefits from the upcoming 2008 Beijing Olympic Game.However, during all the promoting functions, it is primal to keep the image, Chateau Margaux is a grand and luxury product After promoting the brand and products to the public, Chateau Margaux should reply quickly to suit with the China wine market. As most of the potential consumers in China are new to the high-end wine, they would like to know more information about(predicate) the particular wine or even particular vintage, which is not included in the label of Chateau Margaux.A booklet introducing different Chateau Margaux wines will be published to let consumers have more in-depth information. Besides, it is practicable for Chateau Margaux co-o perating with China fare enterprises since wine paired with food will be one of the ways to promote the products. Since the wine market in the rising economies countries like China increased so quickly, getting market shares in these places as quick as possible will promote the future gain of Chateau Margaux to the worldwide wine market. (521 words)