Analyzing MacDonalds and Aircel Essay Example | Topics and Well Written Essays - 3250 words

Analyzing MacDonalds and Aircel - Essay ExampleThe first case is about the make-up and expansion strategies of McDonalds in France. The companys first restaurant was established in the estate in the year 1979 in Strasbourg. Since then the company has been continuing to expand its operations steadily by the provision of the best quality of function and value to the customers. For the company which is based in the US, France has demonstrated the highest grocery store growth with the establishment of 1161 numbers of restaurants in 2009. This was possible despite the numerous cultural differences existing amidst the two nations. The US entry into the French market was perceived as an invasion of American conclusion into the country which was itself known for its huge cultural heritage and traditions (ICMR, 2011). The theories which would be focused at for discussing the strategies of the company argon Geert Hoftsedes cultural dimensions. The next case would discuss the details of Aircels promotional strategy. This strategy was launched in the year 1999 by the India based mobile operator Aircel. Aircel made entry into the highly competitive Indian market in the year 1999. Innovation formed the key component of its branding strategy. It communicated and connected with its customers employ the simplest and the most thoughtful advertizing campaigns. The case tries to discuss the various selling strategies that were undertaken by the company for its late(a) entry into the Indian market and for increasing and expanding its subscriber base. It was one of first telecom operators to be advertising on Face book. The various promotional strategies undertaken by the company would be discussed in the project. The promotional services using the television media, print media and the internet would be discussed in details in the project. Critical news of theories Recent research has demonstrated the effect of cultural differences on consumer behaviour. Many studies dr ive emphasized on highlighting the need for examining the validity of application of inferences which were developed in America for the designing and development of market strategies in other nations. A number of US based multinational companies like IBM, Coca-Cola McDonalds have been successfully earning significant revenue from their international operations a bulls eye the globe. Thus the development of the different marketing strategies which remain sensitive towards the cultural differences across nations are considered to be of paramount importance for organizations have cross border operations and for their international success (Canli & Maheswaran, 2000, p.309). Previous research has thrown light on the item that products and services from nations having favourable perceptions have been provided with positive evaluations. However, despite the above fact a survey which was conducted by Bozell-Gallup, (1996), showed that satisfying differences in perceptions prevailed amon g the different nations. For example, according to the perception of Europe, Germany was chosen as the leader of quality. On the other hand for the Asian countries, Japan is considered to be a leader in quality. Despite the existence of substantial literature about nations of origin effects, an examination based on theoretical framework for the understanding of the effects of origin of countries across is still lacking. The collectivism/individualism framework has provided an important way of measuring and comparison the differences in cultures across nations. Collectivists and individualists have shown considerable