Consumption Journal Essay

In consumer behavior, it is vital that upon completion of the course students have acquired a sound understanding of how consumers search for, get, and use products and services. Furthermore, students should as well be exposed to the social and psychological influences on these behaviors. Finally, to have garnered the most benefit, students should understand how to integrate the speculative concepts into their real world experiences. To achieve these broad objectives, a large amount of information must be presented by the teacher and then processed by the students.The purpose of this paper is to describe the use of manipulation journals. This exercise enables students to non only observe and record their own consumption habits, hardly also to seek the social and psychological factors which may be influencing their and others purchase decisions. Furthermore the greatest benefit is that they enjoy the tuition process. Exercise OverviewThis exercise is designed to be an increment al three part assignment. The first part requires students to fight back a personal consumption journal. In the second part, each student is told to construct a enactment of themselves as a consumer by developing a list of ten products or services typically purchased. The third portion of the assignment is an advertisement evaluation.This requires students to select two products from their ten product list and position advertisements or promotions for them. For each advertisement selected, students are indispensable to identify four to six consumer behavior concepts utilize in the ad, to describe the demographic and psychographic segments to which the ad was targeted and to explain the reasoning for their conclusions. Finally, students are asked to assess whether or not they are representative of these segments. Consumption JournalEach student is responsible for maintaining a consumption journal which describes the products and services which they purchase. Descriptions include what products and services are purchased, where the items are purchased, why the items are purchased, and what feelings are associated with the purchase. Students are required to complete a minimum of two entries each week. Students are asked to submit the preceding weeks entries with the new entries, allowing the instructor to view the weekly progress and making the students more aware of the patterns present in their consumption behavior. sectionalisation 1 Consumption JournalYou are responsible for maintaining a consumption journal which describes the products and services which you purchase/used. Descriptions should include what products and services are purchased/used, where the items are purchased/used, why the items are purchased/used, and what feelings/thoughts/actions were associated with the purchase. You must bring your consumption journals to each class. Dos and Donts1. Do describe the consumption activity and your own thoughts, feelings and actions in some detail, s ave you do not have to detail every tiny bit. I would consider the sample down the stairs as fairly detailed. Do not make it much more detailed unless you have to. 2. Do limit it to consumption activity that can be described in public. 3. Do focus on more important consumption activities. If there arent any, then drop down to the more unremarkable activities. 4. Try to get at least 15 entries during the month (obviously many of them would be ordinary activities, but if you have two activities for the same productas belowthat counts as two activities. 5. Dont limit yourself only to purchases.consumption is defined broadly as pre-purchase, purchase, and post-purchase situations in which you experience feelings, thoughts and actions in regards to achieving satisfaction or reducing dissatisfaction.